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Binghamton University is America East winner of “Pack the House” Challenge

Athletic department cited for drawing record crowd for Feb. 12 women's basketball game

March 16, 2011


Binghamton University is America East winner of “Pack the House” Challenge

VESTAL, N.Y. – Binghamton University was one of 33 winners in the NCAA Division I “Pack the House” Challenge. “Pack the House” is a national effort in which conferences and institutions compete to build attendance. NCAA Division I women’s basketball marketing staffs selected a home game and designated that date as a “Pack the House” game with the goal of setting an attendance record.

One winner from each of the 32 conferences and one from a group of independent institutions were named. Selections were based on marketing plan creativity and attendance criteria. The NCAA will award prizes and donate $500 to the Southern NY regional office of the American Cancer Society.

More than half of the Division I membership – 178 institutions – participated in the effort that attracted more than 554,000 fans. Binghamton University hosted 3,263 fans at its basketball game on Feb. 12 against Vermont at the Events Center. It was the largest crowd in the history of the Binghamton women’s program.

The game against Vermont was part of Binghamton University’s participation in the Coaches vs. Cancer program. Head Basketball Coaches Nicole Scholl and Mark Macon each donated $5.00 for every point the Bearcats scored in their two respective Coaches vs. Cancer games and the American Cancer Society raised over $2,500.

“Binghamton University is pleased to be recognized as the America East winner of the NCAA Pack the House Challenge,” Interim Athletic Director Jim Norris said. “Our first-place finish is the result of a combination of factors including the top notch performance of our women’s basketball team this past year, the tireless efforts of our External Division to expertly promote and market our WBB team, and an incredibly supportive campus and community that enthusiastically supports all of our programs in great numbers. We’re proud to have won this challenge.”

“We believe this initiative has served as a catalyst to increase attendance, create excitement and enhance exposure for our women’s basketball programs,” said NCAA Vice President of Division I Women’s Basketball Sue Donohoe. “Institution personnel committed a great deal of time, effort and resources to this program and the results were extremely positive. This program provides great ‘best practices’ and examples of success for institutions that are seeking to ‘grow’ women’s basketball and these success stories will continue to strengthen efforts in the future.”

Winners of the 2010-11 NCAA “Pack the House” Challenge were:

CONFERENCE WINNERS

America East – Binghamton University
Atlantic Coast – Duke
Atlantic Sun – Florida Gulf Coast
Atlantic 10 – Rhode Island
Big East – Louisville
Big Sky –Sacramento State
Big South – Gardner-Webb
Big Ten – Michigan State
Big 12 – Kansas State
Big West – Pacific
Colonial – Old Dominion
Conference USA – Houston
Great West – Utah Valley
Horizon – Green Bay
Ivy – Pennsylvania
Metro Atlantic – Marist
Mid-American – Central Michigan
Mid-Eastern – South Carolina State
Missouri Valley – Wichita State
Mountain West – Air Force
Northeast – Central Connecticut State
Ohio Valley – Eastern Illinois
Pacific-10 – Oregon
Patriot – Army
Southeastern – Auburn
Southern – Samford
Southland – Texas State
SWAC – Jackson State
Summit – Oral Roberts
Sun Belt – Western Kentucky
West Coast – San Francisco
WAC – Louisiana Tech
Independents – Longwood

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