Releases

For Immediate Release: February 18, 2009
Contact: Gina Chapman (Gina.chapman@cancer.org)
Phone: (607) 760-7764

Binghamton University Athletics Launches "Think Pink" Campaign
Teams pledge their support to the American Cancer Society and breast cancer awareness

American Cancer Society Website

BINGHAMTON, N.Y.– The Binghamton University (BU) track, men’s and women’s basketball, women’s lacrosse, women’s tennis and women’s softball teams not only have their sights set on an upcoming winning season, but a win in the fight against cancer, too.

The BU Athletics program announced plans for a “Pink Campaign” to promote breast cancer awareness and to raise funds for the American Cancer Society.

Each team will promote breast cancer awareness by wearing various pink articles of clothing during a designated game. Some teams will wear pink warm-up suits, tee shirts, pink hair ribbons, and other items.

BU Women’s Softball Coach, Ali Brian, says “The Binghamton University Softball Team is thrilled to be able to support the American Cancer Society and its efforts to raise money for Breast Cancer. Our goal is simply to raise awareness in the Binghamton community of the possibilities for donation to the ACS. Cancer affects millions of people and every little bit of money helps bring us closer to a cure.”

The following game dates have been secured for the Pink Campaign and are all open to the public:

Friday, February 13, 2009, 5:00 p.m. - BU track

Saturday, February 21, 2009, 2 p.m. – BU women’s basketball

Sunday, February 22, 2009, 2 p.m. – BU men’s basketball

Saturday, March 21, 2009, 12:00 p.m. – BU women’s lacrosse

Saturday, April 18, 2009, 1 p.m. - BU women’s tennis

Tuesday, April 21, 2009, 3:30 p.m. – BU women’s softball

The BU Pink Campaign will raise awareness and funds for the American Cancer Society’s breast cancer research programs, as well as local patient and family service programs. These programs include:

Reach to Recovery links newly diagnosed breast cancer patients with survivors who offer information, answer questions and provide support while serving as living examples that breast cancer can be beat.

Look Good...Feel Better is best described as a physical and mental makeover. It’s a one-time educational session run by professional cosmetologists where women facing cancer are taught how to manage the appearance-related side effects of cancer treatment. They leave the session looking good and feeling better.

Road to Recovery – Transportation to lifesaving medical appointments can be a challenge for a woman with breast cancer. An American Cancer Society volunteer will drive her to and from treatment.

Hope Lodges are free, temporary residential centers for cancer patients and their caregivers near state-of-the-art treatment facilities. Today at 20 Hope Lodges nationwide, teams of cancer patient’s families, staff and volunteers form powerful support networks focused on a single goal – recovery.

“The Pink Campaign is a wonderful opportunity for the American Cancer Society to bring cancer awareness to a large audience and we are grateful for BU’s continued support in our efforts,” said Gina Chapman, Director of Special Events for the Southern Region of the American Cancer Society.

For additional information about breast cancer, contact the American Cancer Society at 1-800-ACS-2345 or visit www.cancer.org.

# # #

The American Cancer Society is dedicated to eliminating cancer as a major health problem by saving lives, diminishing suffering and preventing cancer through research, education, advocacy and service. The American Cancer Society Eastern Division has 46 community-based offices, involving thousands of volunteers throughout NY and NJ. For 24-hour cancer information, the public can call 1-800-ACS-2345 or visit www.cancer.org/nynj

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